Jim Carlson, founder of BET&R, has over 40 years of involvement in roofing, waterproofing, and building envelope consulting and research. As the Technical Director and Founder of BET&R, Jim oversees the technical consulting, design, research, and testing services for roofing, cladding, fenestration, and waterproofing projects on behalf of a wide variety of public and private clients.
He is a nationally respected expert, serving on numerous industry committees, including as a current member of ASTM’s D.08 (Roofing) Executive Committee. Jim has provided technical consulting for contractor associations including serving for 20 years as Technical Advisor to Western States Roofing Contractors’ Association. Earlier in his career, Jim served as Deputy Director of Technology and Research for the National Roofing Contractors Association (NRCA), where he authored industry manuals, among several, The NRCA Roofing and Waterproofing Manual, 4th Edition.
Jim started BET&R 23 years ago based on the premise that building owners and buildings deserve quality work and access to technical expertise that facilitate achieving long-term, cost effective building envelope performance. This premise continues to be the basis of BET&R’s approach to each project and delivery of technical services.